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THE NEW WAY TO STAY IN THE CITY
EXPLORE CONCEPT

WHO WE ARE

THE NEW WAY TO STAY IN THE CITY

MY Locanda is the latest addition to the Cheval Collection.

MY Locanda combines contemporary urban design with high-tech functionality in vibrant locations, appealing to those searching for a more dynamic travel experience, where opportunities for discovery and budget are important considerations in their choice of accommodation.

Located in bustling, up-and-coming areas of cities worldwide, MY Locanda offers a creative environment designed around the needs of modern travellers with an emphasis on the local area experience.

The brand is created to appeal to a more individual, discerning traveller for whom the more orthodox definitions of luxury are less relevant.

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Located in vibrant cities worldwide, the MY Locanda brand aims to lead the way in the provision of design-led accommodation, offering a range of fully equipped apartments for any length of stay. Every MY Locanda will be a focus for the local community: a creative environment that blends vibrant spaces with clever technology, transforming the traveller experience, and bridging the gap between the locals and those in-the-know.
The public areas in a MY Locanda are designed with the local community in mind. The concept is not to create a private haven for guests only, but a shared community space that responds to the needs of both groups. To achieve this, each MY Locanda will reflect the local area, with a distinctive offering including pop up retail and diverse activities that appeal to both residents and locals.
  • 350m2 public space with seating for 75 guests
  • 10Gb/s high-speed Wi-Fi throughout the building
  • Dedicated space for business meetings and calls
  • Food, drinks, and essentials available: MY Grab & Go
  • Social media-friendly spaces: live feeds on display

Each MY Locanda is local, reflecting the authenticity of the city, while delivering consistently against the brand’s core guiding principles.

  • 200+ apartments
  • Ground floor communal areas suitable for co-living and co-working
  • Indicative apartment make up as follows:
  •        - Studio 25 sqm (20% of stock)
  •        - Studio 30 sqm with sofa bed (60% of stock)
  •        - One bedroom 40 sqm with sofa bed (20% of stock)
Each amenity space is designed to flex both horizontally and vertically across the floor plan, opening up and closing down at different times of the day in response to demand and usage to ensure that the MY Locanda environment is always responsive and activated.
  • Pop-up activities and activations (3rd party providers)
  • Multi-functional forum space: communal kitchen and fitness studio which can be rented out
  • Quiet zones when you need to escape

The fully equipped apartments are designed to strike a balance between standardised modules for a consistent room experience, while also enabling personalisation by the residents throughout the duration of their stay.

They are deliberately pared back with warm muted tones, dark joinery, and surfaces to create a blank canvas to be used by the residents to impart their own personality.

Many of the furnishings are designed to be multi-functional and flexible for different user modes: cooking, dining, socialising and working.

MY Locanda seeks to appeal to a more individual, discerning traveller with a MY Locanda seeks to appeal to a more individual, discerning traveller with a youthful mindset for whom the more orthodox definitions of luxury are less relevant.

Our guests, whether staying for leisure or business, as individuals or as a family, for short or long stays, will want to share their stories and feel part of their environment, upholding their individuality but as part of a wider community.

They are defined neither by age nor social demographic or occupation, but by a state of mind, selecting a smart way to enjoy the city. youthful mindset for whom the more orthodox definitions of luxury are less relevant.

Our guests, whether staying for leisure or business, as individuals or as a family, for short or long stays, will want to share their stories and feel part of their environment, upholding their individuality but as part of a wider community.

They are defined neither by age nor social demographic or occupation, but by a state of mind, selecting a smart way to enjoy the city.

FOR DEVELOPMENT OPPORTUNITIES

Daniel Johansson

Director of Development and Acquisitions

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